Showcasing Bold Brands & Brilliant Solutions

Discover the stories behind our work and the impact we’ve driven for ambitious brands.

[About]

Formura Labs is a modern laboratory brand focused on innovation, research, and precision. The project involved creating a complete visual direction and website UI that reflects credibility, clarity, and a future-focused aesthetic. The interface was designed with a minimal approach using structured layouts, refined typography, and clean visual hierarchy to make complex scientific communication feel simple and accessible. The goal was to build a digital experience that feels modern, trustworthy, and aligned with the brand’s positioning across every touchpoint.

Services

Visual Identity
Website Design
Social Media Design

[Project Details]

A deep dive into our process, from initial concepts to the final outcome.

/About The Project
/Design Process
/Logo Propositions
/Colors System
/Typography
/Brand Application
/Website Design
/Social Media Design

About The Project

Design Process

We started by understanding the challenges entrepreneurs face in Algeria’s wellness market, then translated those insights into a clear visual identity. From research to sketches, refinements, and final applications.

Logo Propositions

We explored two distinct directions to capture Formura Labs’ vision—both modern, professional, and rooted in trust. After presenting the options.

Colors System

Our palette was designed to balance innovation with trust. Each color plays a role in expressing Formura Labs’ personality—fresh, professional, and approachable.

Typography

Typography was chosen to reflect clarity, professionalism, and approachability. The clean geometric style gives the brand a modern, innovative edge, while the balanced proportions keep communication clear and and easy to read across all platforms.

Brand Application

We brought the Formura Labs identity to life across multiple touchpoints—from packaging and stationery to social media and digital platforms. Every application reinforces the brand’s professionalism, approachability, and innovative spirit.

Website Design

A clean and modern website UI designed for Formura Labs, focused on clarity, precision, and a premium scientific aesthetic.

Social Media Design

[Client Feedback]

What our partners say about the collaboration

Great work, the design looks clean, professional, and visually appealing. Really happy with the overall result — thank you!

Samira Belounnas

CEO & Founder, Formura Labs

+250%

Brand Visibility

[Our Projects]

Work we've built with real clients, real constraints, and real results.

/Menotopia
/MS Chayame
/Ops First

Menotopia

A complete packaging system and 3D visualization project for MENOTOPIA, creating a cohesive skincare product line built around the brand’s four wellness categories.

Service:

Packaging design

MS Chayame

A full branding extension for MS Chayame, an Algerian skincare brand covering packaging design, 3D modeling, social media content, and printable materials across a bilingual (AR/EN) product line.

Service:

Ongoing Partnership

Ops First

Ops First is a branding project for an operations consultancy that helps scaling businesses replace instinct-based workflows with structured systems. The identity translates operational clarity into a visual system that communicates trust, precision, and order at first glance, while remaining approachable and not overly rigid.

Service:

Visual Identity Design