[About]
[Project Details]
A deep dive into our process, from initial concepts to the final outcome.
About The Project
Design Process
We started by understanding the challenges entrepreneurs face in Algeria’s wellness market, then translated those insights into a clear visual identity. From research to sketches, refinements, and final applications.
Logo Propositions
We explored two distinct directions to capture Formura Labs’ vision—both modern, professional, and rooted in trust. After presenting the options.
Colors System
Our palette was designed to balance innovation with trust. Each color plays a role in expressing Formura Labs’ personality—fresh, professional, and approachable.
Typography
Typography was chosen to reflect clarity, professionalism, and approachability. The clean geometric style gives the brand a modern, innovative edge, while the balanced proportions keep communication clear and and easy to read across all platforms.
Brand Application
We brought the Formura Labs identity to life across multiple touchpoints—from packaging and stationery to social media and digital platforms. Every application reinforces the brand’s professionalism, approachability, and innovative spirit.
Website Design
A clean and modern website UI designed for Formura Labs, focused on clarity, precision, and a premium scientific aesthetic.
Social Media Design
[Client Feedback]
What our partners say about the collaboration
Great work, the design looks clean, professional, and visually appealing. Really happy with the overall result — thank you!
CEO & Founder, Formura Labs
Brand Visibility
[Our Projects]
Work we've built with real clients, real constraints, and real results.
Menotopia | Packaging design
A complete packaging system and 3D visualization project for MENOTOPIA, creating a cohesive skincare product line built around the brand’s four wellness categories.
Service:
Skincare
Avure | Ongoing Partnership
An ongoing partnership with Avure, a skincare brand, translating its modern, minimalist positioning into a consistent visual identity and social media system.
Service:
Skincare
MS Chayame
A full branding extension for MS Chayame, an Algerian skincare brand covering packaging design, 3D modeling, social media content, and printable materials across a bilingual (AR/EN) product line.
Service:
Cosmetics & Skincare
